Read an announcement from Dallin Larsen today from a MonaVie website.  I am extremely impressed with the character and class that Dallin displays in all situations.  Winning is important, but John Wooden teaches - winning is not winning if you lose your character and class by resorting to mean spirited tactics.  Dallin Larsen is a leader of character and I am not shocked that his business enterprises have been blessed abundantly.  MonaVie is a fast growing company with a vision of going to 20 billion in their first 20 years.  I believe deeply in the life principle—“you reap what you sow.”  Dallin has reaped many rewards in life by first sowing love, respect and belief into people.  We can all learn from the example of Dallin Larsen on character based leadership.  God Bless, Orrin Woodward

  

Dear MonaVie Family,

 

I hope this letter finds you well and enjoying the benefits of MonaVie on a daily basis.

 

The reason for this communication centers on recent legal filings between MonaVie and Quixtar, a sister company of Amway. I've had a hunch for some time now that with the thousands of distributors joining us on a weekly basis, along with our extraordinary growth over the past few years, that we would, unfortunately, ruffle the feathers of a few of our friends in other direct selling companies. Having previously served as a member of the Board of Directors for the Direct Selling Association in Washington, D.C., I can assure you that the vast majority of people I have worked with from other companies have been highly professional. I'm optimistic that this recent disagreement between MonaVie and Amway/Quixtar will be resolved amicably.

 

Many of our distributors have enrolled in MonaVie with no prior connection to any direct selling company, while others have had prior experience. For whatever reason, certainly not because we've targeted Amway/Quixtar, various individuals previously with Amway/Quixtar have chosen to join MonaVie. However, in our constant desire to operate as a responsible member of the direct selling industry, we recently went so far as to change our online enrollment form to specifically mention Amway/Quixtar by name, letting prospective MonaVie distributors know that we would not accept their application if they were still under a "non-compete" clause with Amway, or any other company for that matter.

 

Graden Jackson, General Counsel for MonaVie, has been in communication with various attorneys engaged at Amway's headquarters over the past several weeks. He informed them that we added specific language to our online form, which prohibits current Amway distributors from joining MonaVie. We did this even though we believe we had no legal obligation to show this level of support. In addition, I personally sent an official communication to every North American distributor in MonaVie stating that we have no desire to cause harm or consternation to Amway or any other direct selling company. I spoke the same words on stage at the recent regional meeting in Anaheim.

 

MonaVie doesn't need Amway distributors or any other company's distributors to grow a successful business. Furthermore, to my knowledge, we have never attempted to recruit another Amway distributor into MonaVie. Have some of their former distributors joined us? Yes. Have some former MonaVie distributors left MonaVie for other opportunities, perhaps even Amway? I'm sure they have. As I stated in my recent letter, and on stage at the Anaheim Regional Meeting, I refuse to attempt to require any disenchanted MonaVie distributor from staying in MonaVie against their will. If they believe their dreams are better served elsewhere, I would say: God bless you; we'll leave the door open should you ever choose to come back to MonaVie for another season in your life, or for the rest of your life.

 

I believe the reason for our success is because of our exceptional product, our rewarding compensation and incentive package, and the fact that we keep our word. Also, I believe we're successful because of the freedom we offer to our distributors. MonaVie distributors: you are independent distributors in MonaVie, not employees. I would be more than happy if every direct selling company in the world, including Amway, would remove "non-compete" clauses once and for all from their Policies and Procedures. It's my view that these policies are too often unfair to well-intentioned people who simply choose to pursue their dreams with another company, only to be told they are not free to do so, even after dedicating months—or even years—of their lives. At MonaVie, we will continue doing everything in our power to stick up for the rights of distributors.

 

On Monday, March 17, 2008, out of our commitment to protect the interests of MonaVie—and because we felt we had no other choice—we filed a complaint in the District of Utah, asking for a ruling on Amway's "non-compete" clause and whether or not it is enforceable. The following day, Amway filed a complaint of its own against MonaVie, claiming that we had inappropriately recruited distributors from Amway. We desire to resolve this matter in a professional, timely, and respectful way. To this end, and because I always believe that open communication leads to understanding, I have offered to meet with Amway's President in hopes that we can reach a win-win solution. In the meantime, I would ask that all of your communications continue to be above reproach.

 

In today's Internet world, I'm sure there will likely be some mean-spirited words spoken about me, our company, my kids, parents, and maybe even the dog I had in high school! Rest assured that I know to whom I turn for strength. I believe in a merciful God who has blessed me in countless ways, one of which is the relationships I have with so many of you. As an Eagle Scout, I try to live by that oath I took 35 years ago. We are doing a good work on so many levels. We're helping the kids in Brazil, and we're helping families around the world through our product and opportunity. I am proud of who we are and our company's culture.

 

In today's litigious environment, the larger we become, the more we will be challenged. With that in mind, I ask you once again to please represent this product for what it is: a food, not a drug. MonaVie is not intended to treat, cure, or mitigate any disease.

 

Finally, on a lighter note, we are having another record month at MonaVie! The 20/20 Vision of MonaVie marches onward. May we reach our goals as a company, always operating with integrity and speaking positively of each other and other companies, including Amway.

 

Warmest regards,

 

Dallin A. Larsen

 

Founder and President, MonaVie