Today I am going to share why I believe Dallin Larsen is a Leader of Courage.  There are many reasons why we could say this.  Here is a short list of reasons why I could say that Dallin is a Leader of Courage.

1. Dallin Larsen has led MonaVie from zero to sales of MonaVie of over a billion in just over 3 years.  MonaVie has a good shot of surpassing 1 billion in sales in 2008 alone!  That is record growth in this industry that has never been done before by any company at any time.  It takes courage to dream this big.

2. Dallin Larsen has created the best compensation plan for the distributors in the marketplace.  Laurie and I personally have made more from MonaVie in 3 months than we did in our best 2 years combined in Quixtar.  There is no comparison in compensation between the two companies.  I have received 400k in bonuses, plus a weekly check in excess of the average Presidential Black Diamond checks disclosed in the MonaVie IDS.  This does not include the free Mercedes Benz, free trips to (Zermatt, Orlando, 14 day Mediterranean cruise, Penthouse Suite in Atlantis), and jet credits on the MonaVie Hawker 1000.  It takes courage to create compensation plans so generous.

3. I have witnessed over 60 individuals on our MonaVie team go emerald level or above.  The average emerald income over 151k per year - this is more than the average diamond income when I was in Quixtar.  It is much easier to go emerald in MonaVie (average of just over a year) than it was to go diamond in Quixtar (average of over 8 years).  Mike McCormick, a lawyer from Texas went emerald in the MonaVie Team in under 4 months time and has never been in any networking business before.  Mike is in the middle of numerous lawsuits defending many leaders against Quixtar and in his spare time went emerald!  I believe our MonaVie Team can break 25 Black Diamonds and above in the next 12 months and that is a yearly average income of 1.474 million!  It takes courage and character to create a business for the average person to produce unaverage results.

4. Dallin Larsen is the most dynamic speaker of any owner in the Networking Community Building industry.  I had the personal privilege to hear Dallin and Karree Larsen speak in Columbus, Minneapolis, and Phoenix.  All their talks were powerful and what impressed me immensely was their care for the distributors.  The Larsen’s want people to win and it shows in the generous compensation plans and heartfelt talks.  When the Larsen’s were not speaking, they were in the front row learning from the others speakers.  This is another clear sign of the hunger level of the founders of MonaVie.  It takes courage to stay hungry when you are the fastest growing MLM in the world.

These are certainly enough reasons to believe Dallin is a Leader of Courage, but here is THE reason I believe Dallin is a Leader of Courage.  Dallin Larsen stared down the threats and intimidations hurled at him by Amway/Quixtar’s management and legal teams and did not flinch!  I have copied word for word some of the paragraphs from MonaVie’s defensive declaratory action lawsuit against the Amway/Quixtar threats.  Here are a few choice excerpts from the lawsuit.

21. During this same timeframe, Quixtar and Amway provided MonaVie a list of

approximately 31,000 distributors who they claimed were former distributors of Quixtar and/or Amway and members of a distributor organization known as “TEAM.”

22. Quixtar and Amway subsequently claimed to MonaVie that these approximately

31,000 “TEAM Leaders” were barred by written covenants of non-competition and nonsolicitation in favor of Quixtar and Amway, and that a significant number of them had enrolled with MonaVie in violation of these purported covenants.

23. For each of these purported TEAM Leaders that had enrolled with MonaVie,

Quixtar and Amway demanded that MonaVie terminate its distributor agreement with them.

24. At no time did Quixtar and Amway provide, nor have they ever provided,

MonaVie with any copies of written non-competition and non-solicitation agreements in Quixtar or Amway’s favor entered into between them and the approximately 31,000 TEAM Leaders.

25. In response to this demand, MonaVie questioned both the existence and

enforceability of Quixtar/Amway’ s non-competition and non-solicitation covenants, especially since the alleged TEAM Leaders were independent distributors spread across multiple states, and, more importantly, reiterated the express representation of each TEAM Leader that they did not enroll with MonaVie in violation of “any non-competition, non-solicitation, or confidentiality agreement entered into with Amway or any other organization or entity.”

26. Notwithstanding, on or about March 14, 2008, counsel for Quixtar and Amway

communicated to MonaVie that MonaVie was “feeding the beast” and, consequently, that it

intended to immediately file suit against MonaVie for tortious interference with contractual

relations unless MonaVie terminated each of the distributorships of the alleged TEAM Leaders.

Did you catch that?  Amway/Quixtar called up to MonaVie and told them to not accept anyone who had ever associated with Team, even if they had sat out their 6 months!  I disagreed with Amway/Quixtar’s right to “fire” me and others and expect us to not compete.  Even so, we followed Quixtar’s guidelines under protest and couldn’t wait to start making a living doing the industry we love.  What kind of company would “fire” you, sue you, and then have the audacity to attempt to “blackball” you from the entire industry?  Dallin Larsen was threatened by Amway/Quixtar with a lawsuit if he accepted me after over 7 months of sitting out a 6 month non-compete.  Dallin could have taken the easy path and said no to me and allegedly over 31,000 other distributors who only wanted a chance to compete after sitting out their 6 months.  In my opinion, this sounds completely against the free enterprise and Christian principles espoused by the founder of Amway – Rich DeVos. 

The most disturbing statement to me in the above lawsuit is Amway's Chief Legal Counsel's line to MonaVie's legal counsel - if MonaVie accepted any of the 31,000 distributors then MonaVie would be “feeding the beast.”  How can a company like MonaVie that ensures all distributors follow any competitor's existing contractual obligations be feeding the beast?  What kind of company's lawyer would call 31,000 people "the beast"?  What did they do to deserve that epitaph?  All they asked for was a business model that worked so they could chase their goals and dreams and have a reasonable expectation of achieving them if they did the work.  People should have a right to leave a company and choose another path for their life without being threatened, sued and called "beast" by their former MLM. 

Dallin Larsen chose principles over preferences and that is why he is a Leader of Courage. MonaVie was sued by Amway just as Amway had threatened they would do.  Amway sued the day after MonaVie filed the defensive suit against Quixtar to seek clarification of the Quixtar contract. I believe strongly in the principle that “right makes might” and MonaVie’s cause is right.   I follow Dallin because he is following the same principles of honesty, character, integrity, courage, and servant leadership that I desire to follow in my life.  Thank you Dallin for being a man of character!  It has made a huge difference in at least 31,000 people’s lives who desired an opportunity to compete in free enterprise without threats and intimidation.  Your courage has given them and many tens of thousand more an opportunity of a lifetime.  I am forever indebted to your courage.  I will thank you by growing the MonaVie Team and earning your respect and confidence!  God Bless, Orrin Woodward