Orrin, First of all, thank you so much for everything you stand for. I have had so many people approach me about other businesses or "opportunities" over the past 5 month and all of them only talk about level 1 motivation. I feel sad that they cannot understand a deep rooted loyalty because they have never been a part of such an awesome team that stands for Godly principles, and that portrays such honor (character and integrity). To piggy-back on what Matt Franks said in his post about the "flywheel principle" in Jim Collins book, I will share my favorite quote from the book. "When (people) see the monolithic unity of the executive team behind the simple plan and the selfless, dedicated qualities of Level 5 leadership, they'll drop their cynicism. When people begin to feel the magic of momentum- when they begin to see tangible results- that's when the bulk of people line up to through their shoulders against the wheel and push" We are in the right place, at the right time, with the right people. Another one of my favorite quotes comes from Jack Welsh, the CEO of GE. (one of the companies studied as a great company in Jim Colin's book) Jack Welsh said "Leadership is the ability to see opportunity in tough times." Have Fun, Make Money, Make a Difference, Jimmie Jayes