By definition first is better than second place. Using the story of the talents, God gave to the man who made ten and not the man who made five. Everything else being equal – it is better to become a millionaire than homeless. It is better to make one friend than zero friends. Heaven is better if we win 100 billion people than just 500 million. Consuming 2 ounces a day is better… well you get the idea. Everything else being equal - better is better. Also we should give the unlimited invisible author of all those Judo-Christian principles credit. Jesus said where he got them from. That father dude has more personality than just some cosmic-universal-mind-matter spawned from the imagination of chicken philosophers in order to appeal to mass crowds.